NY Press
Nov. 10-16, 1999
Page One
John Strausbaugh on Publishing
Burt Kearns came roaring into the 1990s with television’s
barbarians, introducing tabloid tv to America as a producer
for A Current Affair and later Hard Copy. As the decade ends, neither of those shows
remains on the air, and Kearns’ latest project, which happens
to air on Fox this Thursday
night, is, he tells me, "a very highbrow special" called When
Good Pets Go Bad 2.
What happened?
"I’m sorry, man," he says. "I need the work."
But he says it with a laugh. This is not a sob story. Kearns
has been up and down and up and down again over the past decade.
He’s done O.J. and William Kennedy Smith, Son of Sam and Lobster
Boy, Strange Universe and huge-titted strippers. He’s worked
with Travolta and coproduced Kim Basinger’s recent HBO special
on panic attacks. He did a lot of drugs and drinking, then
turned 40 and settled down in Malibu with the blonde of his
dreams, the pretty British newscaster Alison Holloway.
Along the way, he helped change forever the way
the news gets told on tv. If you’re the typical media pundit, you’d call the change
a devolution into vulgar tabloid stupidity. If you’re Kearns,
it’s a democratic revolution, teaching television how to give
the people the news they want instead of the news stuffed
shirts like Mike Wallace and Jim Lehrer think they need.
In the end, he argues, television learned that
lesson too well: When Dateline and Extra rule the weeknights
and Barbara Walters conducts a serious interview with the
girl who fellated the President, all tv news has become tabloid
tv. "At the dawn of the 21st century," he claims with mock
portentousness, "the networks have regained control of the
mainstream, yet
the course of the mighty river has shifted irrevocably–and
many of those driving the network ships were trained in the
tabloid television newsrooms."
Kearns is defiantly, happily unapologetic about
that lowbrow, low-class effect he’s had on tv. That’s part
of what makes his memoirs such an absorbing read. Tabloid
Baby (Celebrity Books, 490 pages, $27.95) is a
funny, brash, packed-with-anecdotes account of his role in
the trashing (my usage) of tv news. If Kearns lays on the
mythologizing a bit thick–his portraits of colleagues like
Steve Dunleavy come straight out of 1930s hero-worship of
the two-fisted, whiskey-pounding newspaper reporter–it’s probably
just because he’s looking to sell HBO the movie rights, and
why not.
Besides, even his heroes show their warts, and portraits of
powerful media figures like Barry Diller, Diane Dimond, Anthea
Disney and Jeff Greenfield
are boldly unattractive.
"There is a reason my book couldn’t get
published in New York," he remarks ruefully (Celebrity is
an independent publisher in Nashville). He claims he’s already
had trouble scheduling author appearances on tv.
On the broad scale, Tabloid Baby is a simple
and familiar tale about the Aussification of the news: that
is, it’s about the enormous, and many would say enormously
detrimental, impact Rupert Murdoch and his piratical Aussie
crew have had on news, both in print and electronic, both
here and in England, over the last decade. Kearns had come
to Manhattan from Connecticut
as a young newsman and spent the 1980s working for the Channel
5 and Channel 4 news organizations when Murdoch’s Fox Television
decided to launch an American version of the popular Australian
show A Current Affair. (Good Day New York was similarly a
New York knockoff of an Aussie show, hence the name.)
In 1989, Kearns came over from the Channel
4 newsroom, which was, he says, still reeling from the aftershocks
of parent NBC’s having been bought
and gutted by "Neutron Jack" Welch’s GE. He felt instantly
at home. The largely Australian team, which included Dunleavy
and producer Peter Brennan,
were basically running A Current Affair out of the bar across
the street from Fox’s offices. They were loud, brash, boorish,
vulgar, hard-drinking, fun-loving cowboys. Kearns loved it.
He’d done a lot of moonlighting for CBS News in the 80s, and
had formed a bad opinion of corporate television news.
"There was something about CBS that didn’t smell right," he
writes, "something cultish in the way the employees saw themselves
upholding some sacred tradition, carrying out some grand mission
to spread the CBS orthodoxy... They all just took things so
seriously." While his colleagues at Channel 5 got up a dead
pool on when Cardinal Cooke "would finally kick
the bucket," at CBS he found "the newswriters sniffling and
consoling each other over the imminent passing of brave Barney
Clark, the artificial heart recipient. Sheesh."
He found no such piety at A Current Affair, where
Brennan seriously told him his model for the show was not
other news broadcasts but rather The Dick Van Dyke Show. He
wanted Kearns to learn how to tell a news story the way you’d
tell it to your friends at the bar: sex, scandal, jokes, celebrities,
heartstrings. Brennan and the Aussies had their own take on
American tastes, Kearns argues, and it was very, very different
from what the Ted Koppels and Dan Rathers thought Americans
wanted–and ought to want:
The ability to recognize the undercurrents of America beyond the Beltway and across the Hudson was key to A Current Affair’s success. The men behind the show were foreigners who had a far better understanding of the national psyche than the network newspeople who spent their careers in windowless newsrooms or trading notes in gang bang press briefings. These men were writers, trained in the cadet system of Australian newspapers, cynical veterans of the world’s most hardscrabble newspaper wars from Fleet Street to Hong Kong, men who had imagination and balls and little respect for the trenchcoat and hairspray conventions of American television news. For them, news-telling wasn’t the privilege of the elite...Maybe Kearns’ best anecdotal metaphor for the gulf between the network and tabloid news cultures comes from the O.J. trial. Tabloid tv crews (A Current Affair having by then spun off imitators like Hard Copy and Inside Edition and Now It Can Be Told) had staked out the courthouse entrance relentlessly, a daily grind, weeks on end, fighting like piranha for scraps of news, when one day this schmuck shows up, elbowing his way through the cameramen and reporters and setting up a ladder. He climbs this ladder and he’s up there, looking down on all the rest of them, when they recognize him: network media pundit-putz Jeff Greenfield. A risible confrontation ensues between the pompous Greenfield and a young cameraman, Joe Guidry (now an independent producer), who effectively shames Greenfield down off his high perch and out of the crowd entirely.
Brillstein was male bonding. I could picture him with Belushi, rhapsodizing about how he’d like to give that skinny Larraine Newman a shot in the ass. "I’ll tell you, all these Amy Fisher movies, you know who I’d love to fuck?" His assistant... nodded as if he’d heard it all before. "I’d love to fuck that Drew Barrymore. Oooh." "E.T., yeah," I said, thinking, well, it took three years but we were in. This was Hollywood; a powerful fat man with a commanding view of the city, fantasizing about fucking a seventeen-year-old.A Current Affair died in 1996; Hard Copy finally went down last spring. They were killed, Kearns argues, by their own success. The mainstream media took over the tabloid tv impulse, cleaned it up, softened it, turned it into Entertainment Tonight and 20/20 and Dateline. Meanwhile, one could also argue that "reality tv" came on even cruder, rougher, more in-your-face, and stole the low end out from under the Brennans and Kearnses–in effect, home-movie and disaster-video tv eliminated these guys as unnecessary middlemen between the raw product and its audience. So much tv became tabloid that the original tabloids got squeezed out.